“We want to update our brand images without losing the honesty and grittiness that built our program.”

— Drew & Cristina Paulos, Owners of Unite Fitness Retreat SLC

DELIVERABLES 150 photo assets illustrating the retreat experience, formatted for digital and print media

KEYWORDS Bright, candid, supportive, diverse, high-end, serene

Shot on Fujifilm X-T30

Edited in Photoshop, VSCO G3, and Lightroom

STRATEGY Most attendees book this retreat hoping to change their appearance, so photos were undoubtedly difficult to curate. This library would not be possible without staff collaboration, consent forms, and shameless enthusiasm.

Social Media Glow-up

  • Dominant themes of black and gray

  • Unbalanced compositions with inconsistent photo quality

  • Captions of inspirational quotes and program promos lacking calls to action

  • 1/20 posts include video/audio

  • Less than 9% follower engagement

Before

  • High resolution and consistent white balance

  • Frequent logo placement

  • Vibrant color communicates growth, warmth, & wellness

  • Content includes tips from experts, individual transformations, and series targeting key demographics

  • 1/4 posts include video/audio

  • 35% engagement within 3 months

After

Testimonial Design

  • 2k lighting from above casts unflattering shadows

  • TV and printer in the frame

  • Monochrome decor

  • Office bustle interrupting audio

  • Tripod at chest level

Before

  • White wall naturally reflects ambient light from north window

  • Process easily replicable for staff with no film/interview experience

  • Plant decor and background add interest

  • Tripod height fully extended

After

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Push Publications